El libro CRAFTING AND EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANT AGE: CONCEPTS AND CASES (17 REV ED) escrito en español sobre Empresa contiene 1184 paginas, escritas por el escritor ARTHUR A. JR. THOMPSON; JOHN GAMBLE , 2009 distribuido por la editoral MCGRAW-HILL
Thompson, Strickland and Gambles','Crafting and Executing Strategy, 17e' presents the latest research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep up with both theory and practice.
The content of the chapter remains solidly dominant and balanced, reflecting both the best academic thinking and the pragmatism of real-world strategic management.
Known for his case studies and teaching notes, Crafting and Executing Strategy, 17e provides unprecedented case alignment.
This title includes the following features:
22 of the 26 cases are completely new or widely updated for this edition; the case selection is diverse, timely and carefully crafted and complements the presentation of text that encourages students to apply the concepts and analytical tools they have read about; many of the cases involve high-profile companies; and, there is a complete package of support materials that are easy to use, highly effective and flexible enough to fit most course designs.