El libro PACKAGE FORM AND DESIGN: ENCYCLOPEDIA OF PAPER-FOLDING DESINGS (INCLUYE CD-ROM). escrito en español sobre Arte contiene 302 paginas, escritas por el escritor VV.AA. , 2008 distribuido por la editoral PIE BOOKS
Today, product packaging must not only protect the merchandise, but must act as a branding tool to differentiate the product from the competition, as well as for seasonal and other promotional campaigns.
It is in charge of presenting the characteristics of the product in an attractive, fun and easy to use way.
The creation of these seductive shapes requires a lot of time and effort, in a trial and error process to achieve the best form and function.
Among packaging materials, paper is the most fundamental, but also the most sensitive; it requires cutting, folding and gluing skills and techniques to maximize material characteristics and develop a perfect packaging design.
In this volume, 160 packs of high-quality commercial paper created by industry professionals, including such famous brands as Champagne Veuve Clicquot and Liberty, reveal the details of the package designs through photographs and schematic drawings, which help readers understand the construction of the boxes and how they work.
The drawings are included on the attached CD-ROM in pdf format.
This book will serve as a gateway to the world of design, made possible by the use of paper materials.